Case study

Boeing Defence UK Ltd

The Background

This Boeing team was made up of a range of diverse expertise – from technical architects to marketing executives. They also differed in terms of how confidently they could express themselves on the page. However, they were all involved in the enterprise of responding to tender offers with proposals, a crucial aspect of winning new business.

The Approach

During a one-day workshop, we explored how to create a persuasive structure tailored to the client, and how to develop a clear, elegant style. We clarified some confusion around fundamental issues of grammar and punctuation. From here, we built upon the best practice of the group, establishing some new, higher collective standards.

Practising the skills was a key element of the learning. Over the course of the day, the team had the opportunity to make a plan for the proposal using a true-to-life case study devised in collaboration with Robert Fisher, Boeing. They drafted and edited the executive summary, working individually and in pairs. They also received feedback on their work.

The Outcome

The overall capacity for the group to respond effectively to tender bids was increased. People also identified colleagues with complementary talents with whom they could collaborate with further in the future

What they say

Very comprehensive and highly relevant to my needs.
Richard Lilley
Technical Architect