Background
As a senior leader at Mencap, Kari Gerstheimer was already an experienced speaker and accomplished communicator. However, she decided to get some extra support when she launched a high-level campaign for legal aid to be properly funded for families who had been denied their rights within the care system. She approached Resonance as we had worked together under the umbrella of a leadership development programme by the Centre For Charity Effectiveness.
Approach
We collaborated in crafting her speech that she presented to diverse dignitaries at the House of Lords. We jointly edited her drafts, and I suggested different approaches for getting the impact and outcome she wanted. So that Kari could take charge of her own speechwriting in the future, we explored how she could develop her own the writing process and the uses of rhetorical techniques.
Outcome
Kari now has the skills to take charge of her own speeches. She has the confidence and persuasive force to affect how people perceive important issues in her sector and to win practical support for her campaigns.
