Written materials often reach a much wider audience than we can ever hope to meet face-to-face. Even when we do have a personal relationship with the readers, a page of copy can either make or break an impression of credibility.
The training provides recommendations on how to manage the process of planning, drafting and editing. You’ll get advice on how to present ideas in a winning structure, and suggestions for how to tailor your style for the audience you want to reach.
Courses can provide general help or focus on specialist areas such as proposals and reports, or copy for online marketing.